There's a lot going on inside the tiny Smart Play bricks that power the new technology. When we had the chance to sit down and play with the new sets at CES, it was clear that there was some fun to be ...
Lego's controversial wave of tech-enhanced 'Star Wars' sets are getting into people's hands, and showing the premium being ...
The SMART brick is also compatible with all LEGO bricks, even ones outside the sets offered during this launch. Of course you ...
The Smart Brick comes with three of eight Star Wars sets at launch, although most smart-enabled sets ship without it.
There’s a plethora of Disney sets coming this month, from the latest in the flowerpot mini line to some Monsters Inc.
LEGO SMART Play is a screen-free electronic system that allows builders to interact with their sets with sensors, speakers, and lights.
Lego seems to have a good idea of how to sell parents and kids alike on their new Smart Bricks technology. The first Lego Smart Play sets are all Lego Star Wars related. At CES, Lego announced three ...
Even when you're in your 70s, there are still firsts to experience. Lego proved that at CES 2026, during its first-ever presentation at the electronics trade show. There the company introduced Smart ...
LEGO has finally released its highly-anticipated Star Wars SMART Play sets and these interactive models are its most innovative designs yet. Here's how to get your hands on them.
Families at Target's North Druid Hills store stepped into a life-size LEGO Star Wars adventure Sunday as the LEGO Group ...
LEGO's Smart Brick technology used in Star Wars sets may not be a favorite among some fans, but they're not who it's really meant for.