Lego makes record sales as bid to ‘stay relevant’ sees F1 and Nike tie-ups
Best-selling themes include its Star Wars and Harry Potter sets, and Lego Icons such as a Pac-Man set and a Lamborghini.
Lego posts bumper profits as it hopes tie-ups with Nike and Formula 1 will help it 'stay relevant'
Revenue at the Danish company soared 13% to £8.4bn driven by strong demand in the Americas, Europe and the Middle East.