The NASCAR Cup Series race at Nashville Superspeedway has a new title sponsor which is familiar to Tennessee − Cracker Barrel ...

However, Cracker Barrel cheese was developed by Kraft in 1954, predating the eatery's earliest location. Not only are the two ...

Cracker Barrel is one of Kraft Canada's largest businesses. It was not being advertised, was being treated as a commodity, and the equity of the brand was declining in both awareness and relevance.