Super-Pharm launches Israel's first K-Beauty department, featuring viral products like Dynasty Cream and popular sunscreen.

The Sulwhasoo First Care Activating Serum VI is viral on TikTok, purported to make people look at least 15 years younger than ...

Shed’ trend is taking over the internet with many beauty and skincare enthusiasts trying it OnlyMyHealth asked an expert ...

Content creator and Beauty Access founder Isan Elba dishes on her favorite makeup products, everyday makeup routine, plus her ...

Even the most basic skin care routine needs a moisturizer, and you can’t go wrong with a Korean one. A selection of beauty ...

There’s a reason this is the number one K-beauty cream – and Emma’s got the low-down you need. (Picture: Metro/Amazon/Aestura/Getty) The sun is finally out and this year’s Amazon Spring sale deals are ...

Today, K-beauty is worth over $12.5 billion globally, according to a Cosmetic Business report ). As well as leading viral TikTok trends (hello, snail mucin gels), Korean skincare has set up camp on ...

Kim Chanhee, founder of SimpleSeed, shared: "K-Beauty brands highly value U.S. beauty influencers' impact on purchase decisions and recognize their strong growth potential. At the same time, U.S.