De'Aaron Fox's Reaction to New Kings Mascot Caught on Video: 'What the F--k Is That?'
Sacramento Kings point guard De'Aaron Fox didn't hold back his unfiltered and honest reaction to the team's new mascot, Roy ...
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Kings unveil strange new mascot
The Kings adopted a brand-new mascot for the Emirates NBA Cup on Friday, and he's already one of the NBA's weirdest.
Kings Unveil Terrifying Mascot 'Roy Al' Along With New City Edition Jerseys
The Sacramento Kings unveiled their new blue-and-red City Edition jerseys on Thursday, a uniform set that pays tribute to the ...
Sacramento Kings introduce new mascot while unveiling 2024-2025 City Edition jerseys
Meet Roy Al, the new mascot for the Kings who was introduced when the team unveiled their 2024-2025 City Edition jerseys.
Sacramento Kings new mascot plays into team’s legacy
Nike NBA City Edition of their uniform and a new mascot, both of which take inspiration from the franchise’s pre-Sacramento ...
Sacramento Kings introduce new 'mischief' maker mascot Roy Al, City Edition uniforms
Thoughts? The Sacramento Kings introduced their new NBA City Edition uniform for the 2024-25 season on Thursday, along with a ...
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Kings unveil new City Edition uniforms, mascot for 2024-25 NBA season
The Kings on Thursday revealed some stylish new jerseys for the 2024-2025 NBA season. Sacramento announced its annual Nike ...
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Burger King's viral marketing strategy
An curved arrow pointing right. Burger King devised a brilliant marketing strategy — putting their mascot next to celebrities at highly publicized events. The results — their mascot went viral.
Sacramento Kings unveil new alternate uniforms. Here’s how they honor the franchise’s past
The Kings are bringing back a retro look with their latest “City Edition” uniforms and an additional new mascot.