If you think that Josta is just something that Marvel’s come up with for the series, then come with us on a little trip back to the 1990s. Josta was a soft drink brand produced by PepsiCo that was ...

I still remember the first time I saw Josta. It was 1997, and I was in middle school, sitting on the bus home while we waited for the high schoolers to come aboard. I was a dork, and the only older ...

Smart, ‘90s-loving eyes may have spotted cans of Josta on Major Mobius’ desk during the premiere episode of the new Disney+ series Loki. But why? The soda—which was famously flush with whatever ...

For viewers who have already watched the first episode of 'Loki', it might’ve been confusing to see Mobius drinking Josta, a discontinued energy drink that PepsiCo sold in the 1990s. How could he ...