Philip Morris Middle East, an affiliate of Philip Morris International (PMI) (NYSE: PM) today announced the launch in the UAE of IQOS Iluma i, the latest and most innovative addition to PMI’s ...
The IQOS Iluma i rolled out last year in Japan, which is a key market for IQOS: The brand accounted for 26.7 percent of the country’s total heated tobacco and cigarette sales in 2023.
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