Consider top-of-mind streaming formats for TV marketers: advertising-supported options of a premium service or those somewhat less premium FAST (Free Advertising-Supported Television) channels? Wait..

WBD builds next-gen advertising with agentic AI on AWS, unifying linear and digital planning, interactive ads, and better ...

NEW YORK—Samsung Ads has debuted a new interactive advertising format, Creative Canvas, that helps automate and deliver interactive ads. That makes Samsung Electronics the first television ...

The Interactive Advertising Bureau (IAB) and its technology arm the IAB Tech Lab officially announced on Thursday a new standard open for public comment intended to define descriptions for digital ...

Nobody seems to want to be in the TV business these days. Well, no, that’s not really accurate. It’s just that companies in the CTV advertising space don’t want the device itself to be just a TV ...

The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy. Its membership comprises more than 700 leading media companies, brands, agencies ...

Cyril Daoud is the CEO of Hoppr, a global advertising innovator whose technology extends messaging and branding on digital devices. Digital advertising had a wild ride in 2020, plummeting in value ...

A recent study by BrightLine, the leading platform for interactive streaming ads, revealed fresh data about the incremental impact of interactive advertising in CTV, including major new findings ...

ENGLEWOOD, Colo.—In a bid to improve the effectiveness of connected TV advertising, Dish Media has announced that it is working with BrightLine to provide interactive ad units on live and on demand ...

Live sports are moving to streaming, allowing brands to connect with mass audiences consuming synchronous programming on CTV. For example, Netflix locked down an exclusive $5 billion deal to broadcast ...

It’s electric (boogie woogie woogie). The Southern California and San Diego Toyota Dealers Associations had a new car to sell: the 2023 Toyota bZ4X, an electric SUV. In Southern California, you’d be ...

If you are a marketing professional, you likely spend much of your time thinking about lead generation. Lead generation was cited as the number one challenge by 61% of marketers in a 2022 HubSpot ...