Reddit will begin allowing advertisers to create custom, interactive ads in lieu of traditional image, video, or text formats, the company announced Monday. The new format, Interactive Ads, enables ...

Amazon has introduced location-based interactive video advertising to Prime Video, giving advertisers the ability to reach consumers in local and rural areas across the United States. Local ...

Reddit is testing a new advertising format that turns traditional campaigns into interactive experiences as part of a broader strategy to tap into new sources of advertising revenue. The social media ...

After launching its interactive ad format on CTV in March, Samsung Ads’ “GameBreaks” is expanding its portfolio of fun-sized, interactive mini-games. Four new gaming titles will soon be available to ...

How do you build effective playable ads for midcore and hardcore games? Greg Castro, the VP of global partnerships at Mobvista, offers some practical tips for developers and marketing teams. Midcore ...

There’s nothing like finding out your definition of “sexy” is different from everyone else’s. Almost a year into my time at AdExchanger, I’ve heard the term “sexy” used to describe many different ad ...