Instant gratification is a curse and a blessing. The digital era that we live in has fostered a desire for satisfaction and fulfillment at our fingertips. While this can just be seen as yet another ...

Once relegated to cash-strapped college students, instant noodle packs are now haute cuisine in the West thanks to Gen Z gourmands zhuzhing them up with top-shelf accouterments like spring onions and ...

Young people looking to save money on their increasingly expensive morning caffeine habit are turning to a throwback: instant coffee. Sales of instant coffee rose 24% last year from two years prior ...

Private-label brands are tapping into viral TikTok moments to resonate with Gen Z consumers, as many of these shoppers are willing to switch brands, Ansie Collier, global director of innovation at MMR ...

Forbes contributors publish independent expert analyses and insights. Mark Travers writes about the world of psychology. As an increasing number of Gen Z employees enter the workforce, they’re finding ...

Headquartered in Ho Chi Minh City, VNG is one of Vietnam's leading game publishers and also runs a digital wallet and the country's most popular messaging platform ...