In a video with over 268,000 views and counting, a TikTok creator says, "I am here to de-influence you," going on to rattle off a series of viral products that consumers shouldn't buy. De-influencing, ...

When you run a small business, you must demonstrate your abilities as a leader. Being a leader involves influencing people, including employees, partners and associates. You have to constantly ...

It’s a jarring sentence to hear on a platform built on aspirational consumption. Yet, across Instagram and TikTok, influencers have increasingly embraced the phenomenon of “deinfluencing” — the ...

For the last few years in my Nieman Lab predictions, I’ve discussed the convergence of journalists and influencers. But if influencers are becoming journalists and journalists are becoming influencers ...

At first glance, Jacquelyn Mengel’s TikTok looks like every other influencer video. She stares directly into the camera, holds up name-brand makeup products and discusses how she feels about each one.