Many people cringe upon hearing the word “email.” It often represents the worst parts of bureaucracy — cold, formal, painfully orderly and inevitably passive-aggressive. This stereotype is misguided.

Applying Nudge Theory to Enhance Email Security Nudge theory focuses on shaping the environment to promote certain outcomes by influencing decision-making.

Not only is email a cost effective tool that has enabled marketers to cater creatively with a personalised tone of voice like no other medium, but it also allows us to see clearly what works and what ...

Learn how to warm up a business email account for better deliverability and ensure your emails reach the inbox.