Ilia’s products are climbing the charts in the clean beauty revolution. The makeup brand began when creator, Sasha Plavsic, ...

Rhode's Peptide Lip Shape, Benefit's new concealer, and more of January 2025's most exciting beauty product launches, as ...

The lightweight, clean-beauty lash lengthener is not just ... Great product. Best mascara ever!" Ilia's mascara is designed to come off with water, so it may not be quite as budge-proof as ...

Of course, because it's Ilia, these eyeshadows are also vegan, cruelty-free, and safe for sensitive eyes. Plus, the formula is infused with skincare—namely upcycled grape extract, an antioxidant-rich ...