A market segment is a group of people with common characteristics. Companies market to different segments with advertising designed specifically to reach each.

Product-market fit is paramount for startups, serving as the bedrock for long-term success and attracting investor capital. Target market identification and continuous data-driven strategy adjustments ...

Learn how to tailor your products and marketing to meet the needs of your niche audience and drive sustainable growth. Niche marketing is a tactical approach that targets a specific and well-defined ...

Forbes contributors publish independent expert analyses and insights. I share tips about launching, validating and growing startups. Most founders begin with the instinct to reach as large an audience ...