The logo will be used in conjunction with diversity-focused IBM programs and initiatives, BM’s Chief Diversity Officer Lindsay-Rae McIntyre said in a news release Friday. She said the new symbol is a ...
Paul Rand’s logo for IBM is among the most recognizable bits of branding in the world. It’s a wordmark, after all. You can’t mistake it for anything other than “IBM.” But if you turn the camera 45 ...
IBM's newest business partner is a mustachioed Italian plumber with gorilla issues. Mario Bros. creator Nintendo will show off its GameCube in Tokyo on Thursday. Joining Nintendo on stage will be Big ...