Editor’s Note: Previously, this series on scholarly publishing has offered advice on approaching an editor, getting a book contract, and responding to negative peer reviews. Promotion is a crucial ...

Writing a book is not the end of your journey. It is just the beginning. I am an executive coach with a global clientele, and most of my clients are entrepreneurs. Every single one of them wants to ...

TikTok video? Meme? Befriend an influencer? To many academics, opening an account on Twitter is frightening. Many of us are camera-shy, reluctant to self-promote and wary of media representations. We ...

As small business owners and brand managers, you’ve probably heard that you need to be on Facebook. Great! So where should you start? And is there an easy blueprint to follow? We’ve experimented a lot ...

I am an executive coach with a global clientele, and most of my clients are entrepreneurs. Every single one of them wants to write a book. Perhaps, you have the itch also. Maybe one day, you were ...