The ability to test, learn and iterate at speed means marketers can see what works in real time. Not only that, but you can ...

Tariffs roll back advertising projections; OpenAI launches new shopping, video, parental controls; Jimmy Fallon gets ‘On ...

AI decisioning enables real-time, hyper-personalized marketing. With clean data and smart pilots, marketers can lead the next ...

And now is the time for marketing leaders to expand their existing skill set and develop their AI intuition—when to use it, when to lose it—to make the most of AI’s transformative power and deliver ...

Realizing AI’s role in marketing requires moving beyond fragmented pilots toward integrated, governed, and outcome-focused ...

In the second part of our vox pop on the topic of AI search, The Drum members explain how to ensure your brand stands out in ...

For years, creativity and intuition have been held up as the twin engines of marketing. And while they’re still essential, ...

For over two decades, ever since the dot com days and emergence of digital marketing, marketers have been busy with and characterized by technical implementation, as much as by strategy. Most ...

Epsilon highlights a shift in marketing from broad campaigns to hyper-personalized 'micro moments' driven by AI. This ...

AI disruption isn’t the end of SEO but a call for leaders to rethink visibility, measure differently, and adapt strategies for an uncertain future.

How consumer trust in AI marketing is shaped by culture, transparency, and emotion, and what brands need to get right in different markets. This edited excerpt is from Ethical AI in Marketing by ...

At the MarTech Conference, we discussed why alignment, culture and data standards — not tools alone — determine success. The post How to get your organization aligned for the AI age appeared first on ...