Cracker Barrel’s new logo was accused by conservative critics of being the company’s "Bud Light" moment after receiving intense online backlash, while CEO Julie Felss Masino contended the response has ...

Cracker Barrel is reverting back to its "Old Timer" logo after mounting criticism over its recent branding change. The restaurant chain confirmed that its "new logo is going away" in a statement to ...

Cracker Barrel has found itself at odds with its fans after removing "Uncle Herschel" from its logo. The company unveiled its revamped text-only design, sparking backlash and sinking its stock price.

Cracker Barrel has issued a statement following the immense backlash received over company rebranding. Cracker Barrel confirmed that key iconography as well as signature menu items will remain.

Cracker Barrel is enduring a public relations crisis, but contrary to what some claim, it’s not about “going woke.” Unlike Bud Light or Target, whose recent controversies were deeply enmeshed in ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. Cracker Barrel CEO Julie Felss Masino shares plans on how ...

People on the ground in Pensacola, Florida – where the old logo still shines bright above the interstate – were quick to dish out criticism. "It takes away from heritage. When you're 81 years old, you ...

It’s not just Cracker Barrel’s ill-fated logo change that has been irking customers — as corporate bean counters this year quietly forced the chain to serve up day-old biscuits and microwaved meatloaf ...