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Picture Car Confidential #3: It’s Hard Out There for an ImpThough it would be stuck with the Imp (sold as a Hillman, Sunbeam, Singer, and Commer van) until 1976, Chrysler sold its stake in what in 1978 had become Chrysler Europe to PSA, for a nominal $1 fee.
The compact, rear-engined Hillman Imp made by the Rootes Group failed to compete successfully with its rival Mini. A combination of poor sales, supply problems and industrial disputes caused ...
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