Google is rolling out new tools in Google Ads designed to unify web and app advertising, making it easier for marketers to deliver consistent customer journeys and measure performance across platforms ...

Ads in AI Overviews are already performing at "about the same rate" as traditional search ads, according to Google's VP of global ads, Dan Taylor.

Google Ads announced new features "aimed at bridging this gap" between your advertising across both your website and app. There are new unified workflows and reporting with in-product nudges, unified ...

Join our webinar to learn about effective Google Ads strategies for Performance Max Smart Bidding and drive better results.

Google Ads are not going anywhere. Eventually, AI Search results on Google and likely other properties will have ads. Google recently reported $56.57 billion in revenue from ads on Search and YouTube.

What’s the narrowest, niche, specific type of targeting you can use in Google Ads? Placements! It’s a type of content targeting that you can use in Display and Video campaigns. (We covered one of your ...