Google seems to be testing a new option for the Book Online call to action option that does not use an online booking service but rather lets you call the business directly. The button says "call ...

Google’s tease — that it’s working on an agentic tool for flights and hotels — raised tough questions for partners. Now it’s clearing the air about its expanding role in travel booking. Google’s work ...

Good Sunday morning from Seattle . . . Our Online Travel Update for the week ending Friday, December 13, 2024, is below. Google and its “efforts” to comply with the DMA again garnered most of the ...