Google’s Privacy Sandbox is a space where a series of complex proposals to protect user privacy have been developed and are ...

Just six months after walking back another of its privacy focused changes, Google is once more making changes to how it handles private user data in Google Chrome and its related applications. The ...

Google gave third-party cookies yet another stay of execution. And the digital ad industry is not shocked. For companies that have been testing Google’s cookie ...

Small ad-tech firms are raising competition concerns over Google’s long-brewing cookies alternative, Privacy Sandbox, at a time when the internet giant’s digital ...

Google's Privacy Sandbox is officially dead. In an update on the project's website, Google Vice President Anthony Chavez has announced that the company was sunsetting ...

The U.S. and UK regulators suspect that Privacy Sandbox, which has been in the making for five years, could give Google too much control over the digital advertising ...

Apologies for not putting more of a disclaimer on that headline, and further apologies to anyone who spit their coffee out onto their laptop. But you read it right: Google is seriously considering ...

Google has hit back at the IAB Tech Lab’s recently published Privacy Sandbox Fit Gap Analysis for Digital Advertising, claiming that the report contains “many ...

Sept 9 (Reuters) - (This Sept. 9 story has been corrected to say that Dennis Buchheim is the CEO of ThinkMedium, not CTO, in paragraph 17) Smaller ad-tech firms are raising competition concerns over ...

"Chrome notes topics of interest based on your recent browsing history. Also, sites you visit can determine what you like. Later, sites can ask for this information to show you personalized ads. You ...

It looks like there is finally some movement on Google’s Privacy Sandbox initiative. The initiative, first announced in August 2019, was intended to replace third ...