As AI-powered search options grow and get used more often, the change may have stark effects on the search ad industry, and ...

While LLMs are disruptors, Google’s established data infrastructure, evolving AI integration and entrenched ecosystem make it ...

If this Court prohibits Google from sharing revenue for search distribution, Apple would have two unacceptable choices. It ...

Google Search might get a Gemini-based AI Mode soon that lets you perform online searches similar to ChatGPT Search.

Google is poised to integrate artificial intelligence more deeply into its core search functionality. Recent reports and app ...

ChatGPT's new search feature can be told to generate entirely positive product summaries thanks to hidden code, new research ...

Just because you use Chrome doesn’t mean you have to use Google. Learn how to invite Bing, DuckDuckGo, Brave, or even ChatGPT ...

A brutally candid examination of the changes occurring in search and what SEOs should take away from it today and through ...

It was a sunny afternoon in Mountain View, California on May 14, 2024, when Google changed the course of the Internet forever ...

Schema isn’t the magic SEO key in AI search. Learn why relevance, authority, consensus, and credibility are the new priorities.

Google is reportedly working on integrating a new “AI Mode” into its search engine, offering users an experience akin to its ...

Google seems to be getting better at identifying niche experts and authorities – and citing them more often in AI Overviews.