Perhaps the most important part of the survey process is the creation of questions that accurately measure the opinions, experiences and behaviors of the public. Accurate random sampling will be ...

If you want clear, actionable insight, it all starts with the question. In their latest webinar, the experts at Explain Market Research will share a step-by-step framework for crafting effective ...

A behind-the-scenes blog about research methods at Pew Research Center. For our latest findings, visit pewresearch.org. Among the tools that survey researchers use to gain a deeper understanding of ...