Jessica is the Chief Digital Officer of Digitzs and Founder of Valux Digital, a nationally recognized full-service marketing and PR firm. A good public relations strategy can make or break your brand.

We sometimes get asked about the difference between a good public relations firm and a bad public relations firm. That is a hard question to answer because there is no one right answer. So much of ...

Opinions expressed by Entrepreneur contributors are their own. Public relations (PR) plays a pivotal role in shaping a company’s image, managing its reputation and building strong relationships with ...

Public relations builds trust by focusing on audience needs, not self-promotion. Niche PR tactics can achieve a greater impact than mass media outreach. Authenticity and openness are key for engaging ...

The definition of what I have done for a living most of my adult life has changed dramatically over the past several years, and it is critical for agencies and corporate communications departments to ...

NO major industry,” said Adman Bruce Barton 19 years ago, “has the moral right to allow” itself to be unexplained, misunderstood or publicly distrusted, for by its unpopularity it poisons the pond in ...

When reviewing job growth and salary information, it’s important to remember that actual numbers can vary due to many different factors—like years of experience in the role, industry of employment, ...