Knowing how finicky clothing trends can be, it's unsurprising that there are several clothing brands Gen X wore growing up that Gen Z has never ... launched their first collection of 12 watches ...

This positions it well to appeal to Gen Z shoppers in the future. "There are kids at school who think it's stupid to shop at American Eagle because then you all end up with the same clothes.

The company relaunched its 30-year-old brand for teenagers and young adults Tuesday with a new 130-piece fall collection ... opportunity in clothing is with the Gen Z customer who “cares ...

The 29-year-old's collection ... a boys' locker room and more like the sales floor of Saks. Perfume is no longer an afterthought sprayed on while running out the door; it's part of Gen Z's ...