While Gen Z's financial goals certainly look different than those of other generations as a result of their wildly different economic environment, it’s not surprising that their choices around saving ...

While money habits, financial literacy, and frugality are often developed specifically across families and upbringings, there are certain generational patterns that contribute to the ways people save, ...

Gen Zzzzs want to put this precious parenting pastime to bed. Snuggling up under a kiddo’s comforter to read the little one a bedtime story is a total snooze-fest for moms and dads in their early 20s, ...

Forbes contributors publish independent expert analyses and insights. Jeff has written about travel, sports & loyalty w/ a focus on Gen Z. You can’t ask a Gen Zer what “6-7” means. I mean you can ask ...

Forbes contributors publish independent expert analyses and insights. Dr. Tracy Brower writes about joy, community and the future of work. Gen Alpha is growing up fast and it’s time to focus on who ...

Gen Z — largely comprised of middle- and high-school students — reported the lowest smoking rates on record in 2024, according to CDC and FDA data, but that trend may be in jeopardy. “Overall, the ...