Firmware version 2.50 enables the GFX100 II to display aperture in t-stops and also brings new zoom controls for the GF ...

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Fujifilm has had quite a busy Photokina 2018 so far, announcing a new instant camera, an upcoming projector sporting a rotating Fujinon lens and a new GFX medium format series flagship. The 50R wasn't ...

You can't say Fujifilm is boring. It stuck to APS-C sensors instead of going full-frame like everyone else, while releasing cool and weird models like the X100 VI. That strategy has been refreshing in ...

Fujifilm now has its own answer to the Leica Q3. Fujifilm now has its own answer to the Leica Q3. is a former senior reviewer who worked at The Verge from 2011 until May 2025. His coverage areas ...

Fujifilm has unveiled the GFX 100S with a huge 102-megapixel medium-format sensor and a surprisingly compact body. It’s actually smaller than Panasonic’s full-frame S1R and just a bit heavier than the ...

The sudden overnight popularity of the X100V took everyone in the camera world a little by surprise, but I think none more so than Fujifilm, which has spent the time since scrambling to get enough ...