This article originally appeared on David Raab’s Customer Experience Matrix blog. There have been two recent acquisition announcements in the B2B marketing automation space: LoopFuse by Salesfusion ...

Apple users love downloading free apps that include the option to buy a premium version. The rise of so-called “fremium” apps now accounts for nearly three of every four App Store downloads, finds new ...

A new study showcases the dominance of "freemium" titles on Apple's iOS platform, as in-app purchases made through free apps accounted for 71 percent of total iPhone app revenue in the month of ...

Freemium is a business model where basic services or features are offered for free, while premium services come with a cost. This approach aims to attract a large user base quickly, allowing you to ...

I recently explored how getting customers on an ongoing subscription plan for your product or service can be a recipe for business success. At the other end of the spectrum, hooking them in with ...

Now adding more than 300 accounts per month, Weber openly discussed the company’s aggressive plans to grow to the freemium model to over 5,000 accounts by the end of the year. Based on its current ...

File sharing service Droplr announced today that it is launching new versions of both of its apps alongside a freemium account option. Users will now be able to sign up and use Droplr to share large ...

Building a freemium product or service is only the first step. Once you’ve done the work to build and launch a freemium product, you will have to collect initial market reactions and see how the ...

Top Hat Monocle, the Toronto-based provider of mobile-based classroom response systems, has decided to get Lasik and has dropped the ‘monocle’ from its name and logo. Top Hat, as the company will now ...

In the buildup to tomorrow’s Google I/O conference, App Annie has released a report detailing the rapid growth of Google’s Play Store and the revenues it’s producing. After surpassing a million apps ...

For years, Spotify has been a vocal supporter of one of Silicon Valley’s most successful business models: Freemium. Last week, as reported by NPR, Spotify agreed to withhold certain albums from the ...

is a former senior reviewer who worked at The Verge from 2011 until May 2025. His coverage areas included audio, home theater, smartphones, and more. There are some limits that come with the free tier ...