In this article, we'll explain the difference between serif vs sans-serif fonts, what kind of themes each font type typically conveys, and how to choose either serifs, sans-serifs, or a mix of the ...

Typography is a powerful brand tool that can add visual meaning to what is communicated. Northwestern’s typography is flexible enough to meet a wide range of situations and requirements. Our brand ...

Typography, experts now say, can give brands and people a voice right away with a new AI platform. Monotype, the global ...

Create a trustworthy wordmark with the right font. Lowercase serif fonts convey authority, while uppercase sans-serif fonts offer a modern, professional feel.