While the concept of online retailers using videos to boost sales has been around for years, Flipkart hopes this strategy ...

The global online live sports streaming market is projected to reach $133.98 billion by 2031, growing at a 25% CAGR. Meanwhile, US digital live sports viewership has well surpassed linear TV .

Flipkart India Pvt, the e-commerce giant owned by Walmart Inc, is using social videos and livestreams to convert young consumers spending a lot of time on their smartphones into loyal customers ...