Fender’s executive vice president of product, Justin Norvell, describes the American Ultra II models as as the “sports car” of the brand’s production models, applying all modern ...

Described as “a near 1:1 comparison” of the original models that inspired them, these box-fresh new electrics and bass ...

From all-star guest appearances to the world’s biggest collection of Custom Shop and made-in-Japan guitars, Fender Flagship ...

Fender guitars rarely go on sale so this is an opportunity to score that limited-edition axe you’ve been eyeing, or to pick up a beginner model to finally get that musical hobby started.

First on sale in 1954, the Stratocaster, or Strat, is celebrating 70 years in the business, and to mark the occasion Fender is releasing seven new special edition models you won't want to miss.

There are enormous displays of guitarists with the latest models, plentiful benches to sit and try guitars, and four floors that span every Fender offering from acoustic to Custom Shop.