Donald Trump continues to roll out branded merchandise during his 2024 campaign and his next product, a line of watches, is ...

For many watch enthusiasts, the TAG Heuer Formula 1 served as an entry point into the world of Swiss timepieces. Fast forward to 2025, TAG Heuer is now the official sponsor of Formula 1.

TAG Heuer has unveiled a huge collection of new watches as part of LVMH Watch Week. That includes additions to the Carrera and Formula 1 collections.

Prices range from $4,700 – $4,900 USD, the new Formula 1 Chronographs are all powered by TAG Heuer’s Calibre 16 with 42 hours of continuous running time. The watches are fitted with titanium ...