Red Bull Partners With $8 Billion Company Ahead of 2025 F1 Season
Red Bull has announced a new partnership with LEGO, valued at nearly $8 billion in 2024, ahead of the 2025 Formula 1 season.
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Formula 1 teams up with Lego to assemble a younger fan base for the thriving motorsport
Formula 1, the elite motorsport, and Lego, the famous brick-building toy, have one thing in common—both brands have legions of fans around the world and a following unlike any other. Now ...