Many of the letters you write in business are designed to influence the ideas or behaviors of others. Persuasive letters to sell something should have a unique formula, immediately grabbing a reader's ...

Individuals thinking about how to become more persuasive at work can use strategies shown to increase the acceptance of new ideas. Many people think logic and data are the top tools to persuade others ...

If you’ve got to give a presentation, then chances are you want to make it persuasive. If the audience doesn’t believe or behave differently than they did before they heard you, then you simply didn’t ...

Adam Frankel is VP, External Affairs at Andela. Previously, he was Special Assistant and Senior Speechwriter to President Barack Obama. By far, the best way to learn how to write speeches is to read ...

If you’ve got to give a presentation, then chances are you want to make it persuasive. If the audience doesn’t believe or behave differently than they did before they heard you, then you simply didn’t ...

Case studies provide accessible examples for teaching and learning. That's why we analyze them in business and in business schools. However, useful case studies aren't always formal articles in ...

Great CEOs rely on varied communication tools to inspire their teams and influence others to take action. But there is one powerful persuasive tool executives are often reluctant to use: telling ...

In the competitive landscape of today’s business world, mastering the art of persuasive business writing and communication is essential for career advancement and organizational success. Whether ...