Private label products are purchased by a retailer from a manufacturer and sold under the retailer’s own brand. Private label brands, also known as store brands, compete with national name brand ...

White-label products are sold by retailers but made by third parties, allowing price undercutting. Retailers branding white-label products themselves foster customer loyalty by exclusivity.

What Is a White Label Product? White label products are sold by retailers with their own branding and logo but the products themselves are manufactured by a third party. White labeling occurs when the ...

Retailers including Natural Grocers, Albertsons and SpartanNash have recently rolled out items like cooking oils, herb blends ...

A private label brand is not the same as a commodity product. A recent trends report from Deloitte highlights a trend focused on the tension between commoditization and premiumization. Deloitte states ...

Albertsons Companies recently announced that it would rebrand its Signature Farms, Signature Care, and Signature Cafe products under one master brand, Signature Select. The consolidation and rollout ...