Transparency is key. If users understand when they’re engaging with AI-generated media and can opt in knowingly, brands can ...

The digital advertising ecosystem has reached a critical inflection point where reactive brand safety measures are no longer ...

As the climate crisis intensifies and environmental consciousness rises, businesses are increasingly expected to play their part in promoting sustainability. Many of today’s consumers—especially ...

Advertising alongside news content—even controversial topics—may be as safe and effective for brands as ads in traditionally positive environments like sports and entertainment, according to a new ...

Brand marketing is often the silent driver behind successful digital campaigns. People are far more likely to read, watch, click, and ultimately buy from a brand they already know and trust. That’s ...

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