Campaign’s top 10 agency-related stories followed the year’s biggest headlines, including Omnicom-IPG, Cannes controversies, ad agency lawsuits and more.

Sokal, an automotive digital advertising agency, outlined how to build a successful brand and website during a Society of ...

Prof. Aleks Farseev is an entrepreneur, keynote speaker and CEO of SOMIN, a communications and marketing strategy analysis AI platform. Meta CEO Mark Zuckerberg recently unveiled a bold future: a ...

The income structures within advertising agencies have shifted dramatically over the last century, with generative AI poised to disrupt them once more. This analysis traces the historical evolution of ...

Agency roles differ by company size, from execution-first to integrated partners. Here’s how to align structure and accountability.

Barclays analysts have downgraded the stock of several major advertising holding companies, saying the industry will continue to see low growth as it makes a transition to an industry fundamentally ...

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Whoever coined the term about herding cats probably knew what it was like trying to get dozens of ad agency partners around the world to work together. Mark Zomick, Colgate-Palmolive’s senior product ...

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