Few email marketing initiatives are as important — or as misunderstood — as A/B testing. Over the years, we’ve guided brands with A/B testing initiatives that help drive growth and insights, educating ...

A/B testing is a powerful way to improve the performance of your email campaigns. By comparing multiple versions of a message you can understand what resonates with your audiences and craft stronger ...

A/B testing isn’t just a buzzword; it’s a game-changer for direct mail campaigns. Whether you’re a seasoned marketer or new to the world of direct mail, A/B testing can help you fine-tune your ...

As Amazon has become more competitive, refining your content for your ideal customers is vital to maximizing conversions and ad performance. Amazon advertising adoption rates have continued to rise, ...