Email is a core component of many companies' marketing strategies, and its success depends on how effectively you can grow and maintain your subscriber list. The more people who opt in to receive your ...

Amid the rise of social media marketing, some marketers are neglecting a tried-and-true vehicle: email marketing. Email is a highly effective way to nurture leads and inform, learn from, interact with ...

Kimberlee Leonard has 22 years of experience as a freelance writer. Her work has been featured on US News and World Report, Business.com and Fit Small Business. She brings practical experience as a ...

One of the most important jobs of a marketing manager is to curate an email database – and this is not an easy task. How can you be sure it’s up to date and that you are using it effectively? Most ...

L-R: Ben Davis, Michaele Esdale, Lincoln Jacobe, Eric Moraczewski, Kent Lewis, Eli Halpern, Lana Vernovsky, Peter Abualzolof, Zain Jaffer, Cody McLain, Joseph DeWoody, Steve Van Diest, Jessica ...

The best way to grow an email list is organically. Here are six ways to achieve that, including having the proper automation tools, magnifying your offer and creating a special culture for subscribers ...

Advanced and mid-market companies are looking for more effective methods to personalize their marketing efforts and cater to a diverse customer base. In pursuit of this goal, email marketing can be a ...

Companies seeing a high email ROI must carefully craft and maintain send lists to avoid going to spam folders. Factors affecting spam placement include too many bounces, spam complaints and poor ...

When you group your subscriber list into segments that reflect targetable characteristics, interests, or needs, you can then tailor the content you send so that it's more relevant, timely, and ...

Opinions expressed by Entrepreneur contributors are their own. I get it: Cleaning that musty crawl space under the porch feels more appealing than cleaning your email list. Still, the payoff at the ...