Toy makers and retailers are betting on Disney's ‘Frozen’ for a huge holiday season. But is it really a battle between Elsa and Anna? Ellen Byron discusses. Photo: F. Martin Ramin for WSJ Anna was ...

Maybe you struggle to get your kids to bed. But you're not "Frozen" princesses Anna and Elsa, with absorbing tales of spending the day at the harvest festival. You're not Olaf or Kristoff or Sven.

Somewhere along the internet's path into content oblivion, Spiderman and Elsa videos on YouTube became a guaranteed and genuinely weird traffic winner. The premise is simple enough: Adults dress as ...

It’s a magical world again for Mattel. The toy company won back the rights to make dolls based on Disney’s princess characters, including Frozen’s Elsa and Anna, Jasmine from “Aladdin” along with Snow ...

Surfing channels recently, I stopped on QVC for a Joy of Christmas promotion (in mid September, mind you), mesmerized by the frenzy around a little singing doll. By the time I tuned in, nearly 42,000 ...