While “The Elf on the Shelf” is an exciting activity for kids, it can get a little tiresome for the parents, moving the elf each night. Bell said that she understands that the holidays come with a lot ...

Christmas is less than one month away and silly, sneaky little elves are starting to appear in children's home. A holiday tradition for many families around the world, it is indeed Elf on the Shelf ...

A few years ago, Kurt Neesley of Redondo Beach, California, was brainstorming where to put his family’s Elf on the Shelf for his three kids to find the next morning. Celebs like George Clooney, Connie ...

Until about 20 years ago, the Christmas character canon included the usual suspects: Frosty, Rudolph, the Grinch, and of course, Santa Claus himself. In the weeks leading up to December 25, children ...

‘Elf on the Shelf,’ brainchild of Marietta family, celebrates 20 years. It’s now a worldwide holiday phenomenon. Christa Pitts (left) and Chanda Bell, sisters and co-CEOs of The Lumistella Co., which ...

For as long as twin sisters and co-creators of popular children's book "The Elf on the Shelf" Christa Pitts and Chanda A. Bell can remember, Santa's little helper, an elf, has been a part of their ...