The Elf on the Shelf is actually magic, capable of watching the children every day and reporting back to Santa each night.

This one’s a bit more effort: position the elf in front of a plain white or light-coloured wall. Arrange two or three ...

It’s been 20 years since a tiny Scout Elf began hiding, reporting to Santa, and changing December mornings in the countdown ...

In 2005, Chanda A. Bell teamed up with her mother, Carol Aebersold, to publish their book 'The Elf on the Shelf.' She tells ...

In the suburbs of Atlanta, however, two young girls anticipated a little elf named Fisbee most of all. Throughout their childhood, Chanda A. Bell and Christa Pitts regarded Fisbee, a small vintage elf ...

With the arrival of December also comes stress and scrambling from parents who want to give their kids the best Elf on the Shelf experience for the holidays. Any parent who participates in the Elf on ...

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Which Elf on the Shelf letter is best? “The Elf on the Shelf” is a bestselling children’s book and a holiday tradition for many families. Letters from the children’s elf make this holiday tradition ...

(CNN Money) -- Chanda Bell got the idea 14 years ago to share a family tradition from her childhood that involved an elf sitting on a shelf. She never imagined it would erupt into a Christmas-time ...

The magical "Elf on the Shelf" is celebrating 20 years of moving around homes during the holidays. The "Scout Elves" ...