The AdExchanger Commerce Media Newsletter often gets into the weeds on how retail media and programmatic ecommerce works. Sometimes, though, the category needs a macro-level perspective. That’s why ...

The use of AI in digital advertising has changed how e-commerce brands create, test, and scale ad creatives. The Pollo AI ad generator helps simplify this process by reducing reliance ...

But as ecommerce grows – and advertisers become increasingly wary of proxy measurement – newer metrics are emerging to help buyers better understand how ad spend affects their bottom line. The Amazon ...

The PMax evolution has dominated ecommerce ad spend (peaking at 82% last May) but faces some decline in its piece of the ecommerce pie. Google’s Performance Max (PMax) campaign type has reached its ...

Several DTC ecommerce advertisers are doing admirably well with Facebook Ads. But I don’t think any brand should depend on a single marketing platform. I’ve written before about how to bring winning ...

AppLovin Corporation (NASDAQ:APP) is one of the stocks with rising earnings estimates and fresh catalysts. The stock has 2 ...

For e-commerce stores, effective pay-per-click management is the key to making ads profitable and staying competitive. Over the years, I've helped e-commerce brands of all sizes run successful PPC ...

GetHookd has announced an expansion of its Meta Ads Library intelligence capabilities, introducing an AI-powered API ...

Amazon buys ChatGPT ads to reach more shoppers while limiting OpenAI's access to its shopping data.

Analysts have begun lowering ecommerce and paid-media industry forecasts as tariff policies persist and consumer sentiment continues to fall. New Street Research in a note published Tuesday, revised ...

French unicorn Mirakl is announcing its third acquisition in three years with the acquisition of Adspert, a German adtech startup focused on e-commerce advertising. Mirakl isn’t disclosing the terms ...