Procter & Gamble’s once popular ultra-soft Downy brand is facing a stiff reality: millennials don’t use fabric softener. As a result, sales of Downy's liquid softener have fallen 26% between 2007 and ...
"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." In the Good Housekeeping Home Care & Cleaning Lab, we're laundry experts, testing both the appliances and ...
Downy Celebrates 50th Year by Amplifying the Downy Touch of Comfort Cause Program "Over the past 50 years Downy has helped bring comfort into the homes of many families," said Mary Pochobradsky, Downy ...
Procter & Gamble Co. plans to begin selling a new line of Tide laundry detergent and Downy fabric conditioner geared to the fast-growing segment of consumers who wear athletic apparel on a regular ...
My bottle of Downy fabric softener boasts that it’s “better together” with dryer sheets (Downy brand, of course). I know a lot of people that use one or the other, or neither, but not a whole lot who ...
Downy leaves clothes feeling so soft you would rather rip them on than off CINCINNATI--(BUSINESS WIRE)--During last night’s Victoria’s Secret Fashion Show, one of the sexiest events of the year, Downy ...
As a result, sales of Downy have fallen 26 per cent between 2007 and 2015, pushing the entire US liquid softener category down 15 per cent, according to Euromonitor. During an investor meeting last ...
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