THE AD: "At three, these legs are unstoppable," says Dove in its Super Bowl 59 ad, which shows a carefree little girl giggling and running. "At 14, she'll think they're unbearable." It's a gut ...
Dove's Super Bowl commercial focuses on women's sports for the second consecutive year, encouraging those around young girls to change the narrative surrounding their bodies that is driving some ...
For 20 years Dove has been the leader in women's confidence. But, by 2024, the beauty confidence space was overpopulated, blunting the brand's impact. It needed to break through the "purpose washing ...
This year, Dove is using its Super Bowl spotlight to send a message: The way we talk about girls’ bodies is pushing them out of sports. The 30-second spot, set to a cover of Bruce Springsteen’s Born ...
Pop star Taylor Swift has collaborated with some of the biggest names in music — Brendon Urie, Ed Sheeran, Kendrick Lamar, ...
The Arizona Cardinals had to land a big fish this offseason. No Sweat. They dove into the NFL free agency pool Monday and ...