The amount of traffic volume delivered via Google’s ‘Display Network’ is massive compared to that of its search network, which makes it a huge area of potential for advertisers. A point worth ...

The Google Content Network went into the re-branding machine as Google looks to align its products and services associated with display advertising. Now known as “Google Display Network,” VP of ...

Each provider has its defenders and detractors, but those opinions are often based more on personal preference or familiarity with a platform than on hard data. Fortunately, search engine marketing ...

After you’ve acquired demographic information from your remarketing campaign, it’s time to lay out a plan to find and add targeted websites to your AdWords Display Network campaign using your ...

Find Out How to Select The Best Placements For Your Google Display Network Campaign and How To Optimize It. Display network campaigns can be tricky and many advertisers worry they might burn a lot of ...

Google SVP of ads Susan Wojcicki announced the launch in Q1 of Google Display Network Reserve on last Thursday’s Google Q1 2011 earnings call. The new initiative enables media buyers to acquire ...

The Google AdWords Blog announced that to make things simpler they have created a new “umbrella name” for Google display ads on YouTube, Google Finance, Gmail, Google Maps, Blogger and Google’s ...

Google is already a major player in display advertising and is poised to become even more formidable in the next few years. Not so quietly the company has amassed or built a huge array of assets that ...