Direct mail is a type of advertising medium in which messages are sent to target customers through the mail. The terms “direct mail” and “mail order” are often used interchangeably. The best way to ...

A mail-order business is one that receives and fulfills orders for merchandise through the mail. The terms “mail-order,” “direct mail,” and “direct marketing” are sometimes used interchangeably; in ...

Ventiv Pharma Services’ Promotech division has launched a mail order pharmacy to help provide its clients with direct-to-patient and physician fulfillment services. Bill Shearer, managing director of ...

Direct mail advertising can include cooperative mailings, where a company's ad goes out with other businesses, or a solo advertising piece that only contains information from one business. Cooperative ...

This guide was reviewed by a Business News Daily editor to ensure it provides comprehensive and accurate information to aid your buying decision. In today’s world, email inboxes are exploding with ...

This guide was reviewed by a Business News Daily editor to ensure it provides comprehensive and accurate information to aid your buying decision. Today’s marketing channels are primarily digital, with ...

Erik Koenig is the President & Chief Strategist at SeQuel Response. Erik has a passion for driving growth with data-driven direct marketing. Direct mail marketing has been a staple of business ...

The ACCC has instituted proceedings in the Federal Court against Magnamail for allegedly making false or misleading statements in relation to “pre-draw” promotions in Magnamail’s mail order catalogues ...

In a time when misinformation is everywhere and consumer skepticism is at an all-time high, trust has become marketing’s most valuable currency. And for all the new tools and platforms marketers have ...

Individuals or families can start mail order businesses part time or full time. The key is to sell something unique that people cannot find at a local store. Most mail order business owners advertise ...

A marketing effort that uses a mail service to deliver a promotional printed piece to your target audience Direct mail encompasses a wide variety of marketing materials, including brochures, catalogs, ...