Major brands like Coca-Cola, Unilever and Procter & Gamble have shifted from a single agency of record to a flexible model ...

Discover essential digital marketing strategies for 2025 to stay ahead of the competition and drive business growth. Stay ...

The remainder of this article discusses how digital media has been able to surpass print media, and what business models can help to keep digital media successful now and in the future. From Print to ...

Marketing attribution models are commonly used to track which channels drive consumer purchases. A better approach comes from the concept of media influence.

Wojo Media, helps businesses and individuals leverage trends to achieve growth. His company has generated millions for its ...

Now, other departments have had to embrace the digital transformation that businesses have been talking about for so long, and those colleagues are turning to us in Marketing to provide guidance. Even ...

Meet Black Girl Digital (BGD Media), one of the fastest-growing multicultural, independently-owned marketing agencies in the ...

it uses a monthly subscription model. So, the faster you complete the certificate, the cheaper it will be. Becoming a Digital Marketing Specialist includes nine courses that cover the foundations ...

Successful businesses know that customer purchase behavior is heavily influenced by digital channels, and marketing budgets follow. As a result, most employers require more extensive knowledge of ...

Digital marketing is about more than figuring out how to use the latest social media platform to promote a product or organization, but that’s certainly part of it. As digital technologies and ...