Christiana Jolaoso-Oloyede writes for media publications, B2B brands and nonprofits. Using her research, analytical and writing skills from her training as a lawyer, she focuses on garnering accurate ...

In 1960, E. Jerome McCarthy gave us the 'Four P's' - Price, Product, Place, and Promotion - as the bedrock of advertising. Fast forward to today's digital age: how have these 'Four P's' adapted?

Mobile video ad spend has spiked 196 per cent year-on-year to reach £64m in the UK making it the fastest growing digital ad format, according to the Internet Advertising Bureau (IAB) and Pricewater ...

Display ads are a form of pay-per-click (PPC) advertising, where marketers pay each time someone clicks their visual ad rather than a text ad. While traditional PPC campaigns—like Google Search ...

To James Stephens, using dry-erase whiteboards and lifeless posters taped to walls to promote fixed ops services is so yesterday. "A lot of what you see inside dealerships today is very outdated," ...